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View compareAbout Viyonaa
The name Viyonaa symbolizes beauty with purpose — a reflection of confidence, creativity, and timeless style. It stands for those who value authenticity and express themselves effortlessly through what they wear.
At Viyonaa, we believe fashion is not just about trends, but about how it makes you feel. Each creation is thoughtfully designed with attention to detail, quality fabrics, and refined craftsmanship, bringing together comfort and sophistication.
Our collections are inspired by modern lifestyles while staying rooted in classic aesthetics. Whether it’s everyday elegance or statement pieces, Viyonaa is dedicated to offering styles that feel natural, empowering, and enduring.
With a foundation built on over 40 years of industry experience, our journey began in the heart of Surat, a city globally renowned for its textile brilliance. What started as a deep-seated passion for Indian fashion and sarees has evolved into a brand that honors heritage while embracing the future.
At Viyonaa, we believe that a saree is more than just six yards of fabric—it is a symbol of grace, culture, and the celebration of life’s most beautiful moments, from the lights of Diwali to the kites of Uttarayan.
Our Promise
We don't just sell sarees; we build relationships. Our commitment to our customers is built on five core pillars:
Our Journey Through Time
Our Mission
At Viyonaa, our mission is to bring the finest Indian craftsmanship directly to your doorstep. We work closely with local artisans to ensure that every piece meets the highest standards of quality, helping you embrace your roots with a touch of contemporary flair.
Founders of Viyonaa
Mr. Naresh Kumar Gupta
Founder – Saraswati Silk Mills
Mr. Naresh Kumar Gupta, Founder of Saraswati Silk Mills, established the company in 1981 with a focus on quality craftsmanship and textile excellence. His values form the backbone of the group’s legacy and continued growth.
Mr. Vivek Gupta (Vicky)
Founder & Visionary Leader - Vyona, Vowty & Palhara
Mr. Vivek Gupta is the founder of the group’s fashion brands, leading the transformation from a legacy textile business into a modern, multi-brand fashion house driven by innovation, quality, and growth.
Mr. Manoj Jain
Co-Founder - Viyona
Mr. Manoj Jain is part of Team Viyona, supporting the brand’s innovation-driven fashion journey and operational execution.
Mr. Hitesh Jain
Co-Founder - Wovty
Mr. Hitesh Jain is a key member of Team Wovty, supporting operations and contributing to the brand’s consistent quality and growth.
Mr. Yogesh Heda
Co-Founder - Palhara
Mr. Yogesh Heda is part of Team Palhara, supporting the brand with a deep passion for silk weaving at budget-friendly pricing.
