The founder of Viyonaa and Wovty is a BBA graduate, widely known for his sharp business acumen, brilliant learning ability, and exceptional mindset. During his academic years, he was elected as General Secretary (GS Officer) across Surat, reflecting his leadership qualities, vision, and influence from a young age.A natural learner with a powerful and strategic mind, he entered the family business at the age of 21, joining his father Mr. Naresh Kumar Gupta, the founder of Saraswati Silk Mills. At the time, the business was already performing exceptionally well, built on strong foundations of trust, craftsmanship, and ethics.With fresh ideas and a forward-thinking approach, he further accelerated the business’s growth. His sharp understanding of market demand, combined with a strong customer-first policy, helped create exclusive products with clear USPs, earning widespread recognition, name, fame, and long-term prosperity.Starting with wholesale operations, the brand quickly expanded its reach to top retailers, building strong relationships across markets. Inspired by deep-rooted family values, cultural ethics, and business discipline, he laid the roadmap for the brand’s future expansion into the B2C segment.The journey began with UP and Bihar as the first key markets, where his strategic execution and market insight helped successfully establish a strong presence. From there, growth followed naturally — with success always a step behind his vision and determination.Today, his leadership continues to guide Viyonaa and Wovty toward innovation, expansion, and a future-ready fashion ecosystem, firmly rooted in heritage yet driven by modern thinking.